this hoodie brand is created by pia gupta, a teenager based in the seattle area who is committed to using her artwork to make a difference. currently attending lakeside school, pia independently manages, designs, and creates each piece from start to finish.
the brand focuses on artistic streetwear—pieces designed to go beyond fast fashion trends and exist with meaning, intention, and longevity. each hoodie is more than just clothing; it’s wearable art, created to express individuality while promoting healthy relationships, advocacy, and comfort in everyday life.
every design is made to feel expressive, timeless, and deeply personal. this is about slowing down fashion and creating pieces that last—emotionally and physically.
all proceeds from the brand are donated to the trevor project, supporting lgbtq+ youth through crisis intervention, advocacy, and mental health resources.